Absolut Vodka, Procter & Gamble, and more, Foreign became one of Sweden's fastest-growing companies in just three years. Although I enjoyed running my own business, I've since shifted my focus to doing things I love, with money being a secondary concern. Below are some of the brands I'm currently spending time on.
Here is a selection of startups, brands, and companies founded by Johan Ronnestam from Stockholm, Sweden, and Scandinavia.
In 2001, I founded my first company, a digital brand and advertising studio called "Foreign." With clients like adidas Global, IKEA, H&M,
A serial entrepreneur & investor
Role: Partner, BRAND ADVISOR
Role: Founder, Strategy & Brand
Role: Founder, Strategy & Brand
Status: Active
Status: Active
Status: Active
GEIL
BAUX Acoustics
Hitpin Golf
Geil, founded in Norway, is a premium purveyor of products for sexual exploration among equals.
We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.
Hitpin aims to make golf accessible and affordable for everyone in the world, breaking down entry barriers and inspiring anyone to play – because if you swing at the ball, you're a golfer.
Role: Partner & Brand Strategy
Role: Partner & Brand Advisor
Role: Founder & Creative Director
Status: Closed down in 2021
Status: Sold in 2018
Status: Exited in 2020
Zero Point Compression
Mountain Works
BEU Watches
Scientifically optimised compression clothing and products for sports and recovery.
Mountain Works created Scandinavian fashion that inspired and empowered people to explore outdoor and urban frontiers.
BEU Watches was founded with the goal of inspiring people worldwide to challenge themselves and live the life of their dreams.
Role: Founder & Creative Director
Role: Founder & Digital Strategy
Role: Founder & Creative Director
Status: Closed in 2019
Status: EXITED in 2015
Status: Closed in 2007
Foreign
Starty
JAJDO
FOREIGN was a global digital brand and advertising agency with +50 employees. DI Gasell in three years. Among others we handled Adidas global marketing.
Starty created a socially distributed e-commerce platform. The platform was sold in 2015.
Swedish mobile app brand that aimed to help kids all over the world to realise their creative learning potential.
