visual identity—was carefully designed to breathe life into X-Felt. We established a strong brand concept, a distinctive tonality, and a clear positioning, ensuring that the story of X-Felt resonated deeply with both design connoisseurs and industry experts. In close collaboration with the team FUWL, led by John Löfgren, and BAUX, our creative direction unlocked a narrative that not only underlines superior acoustic performance but also celebrates the art of innovation. Learn more about the X-Felt project below.
At Ronnestam Creative Studio, storytelling is at the heart of our approach to craft iconic brands. Launching the new BAUX Acoustic X-FELT was driven by a passion to craft a narrative as striking as the innovation itself. As Executive Creative Director, Johan Ronnestam drew on his extensive experience with global brands such as Nike, Adidas, Omega, H&M, Ikea and many more, to weave a story that spans beyond mere functionality. Every element—from interior design and visual strategy to film direction and a dynamic
Photography: Jonas Lindström & Mattias Södermark
Renderings: Felix Bergbom & Industriromantik
Construction work: Craft Expo
Design collaterals: Lotta Engström
Zenseful Acoustics: the X-Felt concept visualised – a blend of evocative mood and refined final deliverables.
A unique visual identity was designed to bring attention to the new product name.
The Zenseful Temple was brought to life in collaboration with Craft Expo.
