Our Creative Process – Johan Ronnestam Creative Studio, Stockholm

How I work

I combine deep research, strategy, established psychological models, workshops, prototyping and understanding of cutting edge technology to achieve outstanding results.

Analysis & Strategy

First learning about you! We combine our global experience with sharp analytical thinking to help our clients uncover meaningful opportunities for a better tomorrow. Through deep analysis of market forces, consumer behavior, and industry dynamics, we identify untapped opportunities and hidden challenges that shape the competitive landscape.

Key activities:

Market analysis

Brand strategy

Board advisory

Project development

Opportunity discovery

Maslow Heirarchy & Jung 12 Archetypes

Create & Innovate

From insight to execution, we turn strategic analysis into bold ideas and tangible outcomes. Through innovation management, creative direction, and design, we help our clients shape new products, services, experiences, and expressions. Whether it’s a physical space, a digital platform, or a brand story—our work bridges strategy and creativity to drive meaningful progress.

Key activities:

Prototyping & Experiments

Visual identity & brand design

Digital design

Retail & exhibitions

Innovation management

Product design

Implement & Launch

Ideas are only as powerful as their execution. We support you through every stage of launch—translating strategy and creative direction into real-world impact. From detailed design development to production, activation, and go-to-market planning, we ensure every element is aligned, on-brand, and ready to perform. Whether it's a product, campaign, exhibition, or experience, we bring it to life with precision, clarity, and purpose.

Key activities:

Implementation support

Team training

Performance monitoring

Project planning

Pitch presentations

Communication platform

Social media strategy

Guided by passion for people, nature and technology

Always with nature in mind

In a world forever changed by AI, we help leading companies with strategy, branding, and design. Our passion for human beings, sustainability and understanding of technology is our formula for success.

Planet

Nature first

Understanding people

People are at the heart of everything we do. Whether it’s understanding audiences, empowering teams, or building brands that resonate deeply—empathy and insight drive our process. We don’t just design for people; we design with people in mind.

People

Human behaviour

Business-first creativity

We don’t create for the sake of aesthetics—we create to move businesses forward. With decades of experience at the intersection of design, branding, and digital innovation, we help companies launch, grow, and adapt. Every idea is built to perform in the real world.

Biz

Growth mindset

Who is Johan Ronnestam?

With +25 years of working with global brands, creating business strategies and award winning designs, Johan is the change-maker that guides your brand into the future.

Johan Ronnestam, is considered one of Scandinavia's leaders in the field of creative and conceptual thinking on the future of branding, retail, and communication. A former snowboard professional and today a passionate surfer.

Ronnestam has created global communication and strategies for brands such as Nike, Adidas, Svenskt Tenn, BMW, Omega, H&M, IKEA, Volvo Ocean Race, Absolut Vodka, Procter & Gamble, and many of Sweden's leading brands.