With over 25 years of experience working with some of the world’s leading brands in strategy, branding, digital transformation, and innovation, I bring a unique perspective to the boardroom. My background spans global enterprises, emerging businesses, and disruptive startups, allowing me to offer insights that drive growth and long-term success.
I am currently a Board Member at BAUX, where I contribute to brand strategy, innovation, and global expansion. Previously, I have served as a board member for Compricer, Stockholm University, and ECPAT, helping these organizations navigate strategic transformations, brand positioning, and market expansion. Additionally, I am a certified Board Member at the Swedish Styrelseakademien, ensuring that I bring structured governance, leadership, and accountability to every board role.
By combining analytical thinking with creative problem-solving, I support organizations in making informed, future-ready decisions that enhance competitiveness and resilience. Whether it’s scaling a business, repositioning a brand, or integrating new technologies, I provide the strategic oversight needed to thrive in an ever-evolving market.
Let’s build a future-proof brand and business together.