The BAUX Temple of Acoustics

The Problem

BAUX aimed to showcase its new wood wool collection in a manner that not only highlighted the product's aesthetic and functional qualities but also created a memorable and immersive experience for visitors. The challenge was to design an exhibition stand that stood out amidst numerous exhibitors, effectively communicated the brand's identity, and left a lasting impression on attendees.

The Solution

Ronnestam Creative Studio, in collaboration with Form Us With Love, conceptualized the Roman Pillars exhibition stand, drawing inspiration from the ancient Temple of Bacchus.
‍

Key elements of the solution included:

• Architectural Inspiration: The design paid homage to the grandeur of Roman architecture, with towering pillars that created a sense of awe and elegance. This approach not only attracted visitors but also provided a unique backdrop to showcase BAUX's products.
• Product Integration: BAUX's wood wool panels were meticulously incorporated into the pillar structures, demonstrating their versatility and aesthetic appeal. This integration allowed visitors to experience the product in a real-world application, enhancing their understanding and appreciation.​
• Brand Communication: The stand effectively communicated BAUX's commitment to innovation, design excellence, and sustainability. The fusion of ancient architectural elements with modern materials symbolized the brand's dedication to bridging historical inspiration with contemporary solutions.

This strategic design approach resulted in an exhibition stand that not only showcased BAUX's new collection effectively but also provided visitors with an immersive and memorable experience, reinforcing the brand's position as a leader in acoustic material innovation.