Svedbergs Product Design Guidelines

Despite a history of successful product development, Svedbergs identified a gap in clearly articulating its product range relative to competitors. This lack of clarity posed challenges for internal teams, external partners, and ultimately, customers. There was a pressing need to define the spectrum of products that Svedbergs offers, ensuring alignment with consumer expectations and reinforcing the brand's market position.​

Ronnestam Creative Studio led the transformation by implementing the Ronnestam Jung 12 model, an innovative framework designed to deeply understand and identify customer profiles. This model was instrumental in:

• Customer Segmentation: Defining precise customer segments based on archetypes to tailor product offerings effectively.
• Design Guidelines: Establishing clear design principles that resonate with specific consumer needs and preferences.

By selecting five archetypes from the Ronnestam Jung 12 model, the team crafted design guidelines that seamlessly aligned with consumer expectations and market demand. This strategic approach not only enhanced the creative process but also ensured that each product design was both strategically conceived and beautifully executed, meeting the elevated standards of Svedbergs' clientele.