Redefining Lundhags' Brand Identity

Mad About Nature

Client

Lundhags

Industry

Outdoor Apparel and Equipment, Sustainable Fashion

Website

Established in 1932, Lundhags has been a cornerstone of Swedish outdoor gear, renowned for its commitment to sustainability and quality. To propel the brand into the future while honoring its rich heritage, Ronnestam Creative Studio developed the "Mad About Nature" brand platform. This initiative encapsulates Lundhags' essence, aligning its heritage with contemporary values and aspirations.

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The Problem

As a legacy brand, Lundhags faced the challenge of staying relevant in a rapidly evolving market while preserving its core identity. The task was to craft a brand strategy that resonated with both long-time customers and a new generation of outdoor enthusiasts, emphasizing sustainability and innovation.

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The Solution

Ronnestam Creative Studio embarked on an in-depth exploration of Lundhags' history, values, and market positioning. The outcome was the "Mad About Nature" concept, which included:

Brand Manifesto: A narrative capturing Lundhags' passion for nature, commitment to sustainability, and vision for the future.
Brand Film: A visual storytelling piece titled Mad About Nature, conveying the brand's essence and emotional connection to the outdoors.
Visual and Tonal Guidelines: Establishing a cohesive direction for photography, print, digital, and social media communications, ensuring consistency across all platforms.

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Feedback

"The 'Mad About Nature' platform authentically reflects Lundhags' dedication to the environment and craftsmanship. Ronnestam Creative Studio's holistic approach has revitalized our brand, making it resonate deeply with our community."

Caroline Karlström

Head of Marketing, Lundhags

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