BEU Watches

Iconic Timepieces Inspiring Authentic Living

Product Development

Senior Business Advisor

Certified Board Member

Client

BEU Watches

Industry

Watches, Fashion, Accessories, Technology

Website

In 2016, Johan Ronnestam assembled a design collective in Sweden with a shared conviction: life's purpose is to master oneself rather than others. This belief led to the creation of BEU Watches, a brand dedicated to crafting iconic timepieces that serve as reminders to embrace one's true self.

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The Problem
In an era dominated by fast-paced living and constant digital distractions, there was a growing need for products that encourage mindfulness and authenticity. The challenge was to design a watch that not only tells time but also serves as a personal emblem for individuals seeking to reconnect with themselves and their surroundings.

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The Solution
Johan Ronnestam, alongside partners Fredrik Franzon, Mattias Wiberg, Oskar Lindblom, Niclas Svensson, and Julia Brorsson, embarked on a journey to create BEU Watches.

The team focused on:

Minimalist Design: Crafting timepieces with clean lines and uncluttered faces to promote clarity and focus.
Quality Materials: Utilizing durable materials like stainless steel and sapphire glass to ensure longevity and timeless appeal.
Personal Connection: Designing watches that serve as daily reminders for wearers to embrace their individuality and live authentically.

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Feedback

Our BEU Watches was everything I dreamed of when we started the company. A minimalistic and timeless timepiece.

Johan Ronnestam

Founder and Creative Director of BEU Watches

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