St Eriksplan 3
113 21 Stockholm
Sweden
Capasearch needed to clarify their strategic positioning and stand out in a competitive B2B landscape. Internally, they lacked a cohesive brand platform to guide communications, product development and partnerships. Externally, they needed a distinctive identity to match their ambitious vision of modern leadership.
We developed a full brand platform based on purpose, vision, values and customer promise. Using the Jung 12 archetype model, we positioned Capasearch as a blend of Competent, Playful and Assertive. The strategic foundation shaped every aspect of the brand experience — from messaging to visual tonality.
Under Creative Direction by Johan Ronnestam, Daniel Stridsberg translated the strategy into a confident, minimal visual system that works seamlessly across print, digital and presentation materials. The result is a brand that feels sharp, professional and full of energy — just like the leaders Capasearch recruits.
