St Eriksplan 3
113 21 Stockholm
Sweden
Svenskt Tenn, known for its rich legacy and timeless aesthetic, sought to translate the essence of summer into a campaign that would resonate emotionally with both new and loyal audiences – while maintaining the brand’s artistic and heritage-driven core.
Together with Svenskt Tenn’s Curator Karin Södergren, Johan Ronnestam created the concept “Scents of Summer” – a multi-layered campaign celebrating the sensory depth of the Scandinavian summer season.
The visual storytelling began with photographer Ola Rindal, who captured the soul of summer through a series of evocative films focused on light, sound, and the subtle beauty of nature. This was followed by a photoshoot in a seaside house where photographer Erik Wahlström, guided by art director Marika Vaccino, created a series of elegant product stills featuring Svenskt Tenn’s collection.
The campaign was rolled out both digitally and in-store – a graceful fusion of tradition, artistry, and the intangible feeling of Nordic summer.
