The Svedbergs Group Brand Platform

The Problem

When I first met with the leadership team at Svedbergs Group, it was clear they were on the cusp of something important. Their ambition to lead the bathroom industry toward a more sustainable future needed to be matched with a brand that reflected that same progressive spirit.

But their existing identity lacked the cohesion, clarity, and emotional resonance needed to support their strategic ambitions. The company was growing, acquiring new brands, and modernizing fast — but the brand wasn’t keeping pace.

At Ronnestam Creative Studio, we believe that brand is strategy made visible. Working in close partnership with Svedbergs Group, we developed a complete brand platform that included:

• A compelling purpose that captures the company’s deeper reason for being.
• A crystal-clear mission and business concept that defines what they do and why.
• Thoughtful and actionable core values to anchor culture and behavior.'
• And a full visual identity system to bring it all to life.

We redesigned the logo, typography, color palette, iconography, and all visual elements — crafting a look and feel that balanced Nordic clarity with forward-thinking sustainability. This wasn’t just a facelift. It was a deep transformation that touched every layer of the organization — and one that clearly set Svedbergs Group apart from its competitors. To complete the brand expression, we collaborated with Jonas Lindström Studio to create a distinctive and emotionally resonant photography style — timeless, tactile, and human. The new platform has been embraced across the group and is already helping to drive clarity, alignment, and growth. It’s been a privilege to guide this transformation — and to shape a brand that now matches the company’s ambition.